Home | UP International

About uS

At UP International, we know what’s UP!

With over 45 years of expertise, UP International has firmly established itself as one of Europe’s most versatile and dynamic importers. We specialize in toys, gadgets, and fun-filled products that bring joy to customers worldwide. Beyond distributing a range of unique brands, UP excels at creating, developing, and launching vibrant, one-of-a-kind products that stand out.

Our exclusive partnerships with leading manufacturers make UP the go-to partner for custom-tailored projects. Whether it’s building brands, designing concepts, or delivering exceptional items, our ambitious team works tirelessly to bring innovative ideas to life every day.

We support our clients from start to finish, ensuring that every step of the process is seamless. With safety as one of our top priorities, we ensure that all products meet the highest standards of regulatory compliance across various markets. Working with UP means you benefit from our deep knowledge of global regulations, so you can focus on what matters most—delivering incredible products to your customers!

"Your imagination - our creation"

Concepting

Development

Licensing

Private label

OUR EXPERTISES

From managing iconic brands like Johntoy, Jouéco, and Tack Pro to developing our own unique product lines, UP International is all about versatility. We pour significant time and effort into product development, overseeing every step—from concept and design to full-scale production.

Our expertise also shines through in crafting tailor-made solutions for clients across Europe, connecting the dots between product innovation, brand identity, and market strategy.

And for those looking for a more personal touch? We offer private label solutions, so you can launch products that carry your brand’s name, backed by UP’s industry knowledge and quality assurance.

Divisions

Each division of UP International plays a crucial role in maintaining the company’s reputation for excellence and innovation, ensuring a diverse and dynamic range of products that cater to various market needs and preferences.

“We look forward to welcome you in our playground!”

Logistics

UP International excels in logistics, ensuring seamless and reliable product delivery right from our available stock. Our well-structured supply chain and top-tier inventory management allow us to swiftly meet customer demands with precision. By keeping a ready supply of high-demand items, we ensure fast fulfillment and continuous availability, making UP a trusted partner for all your product needs.