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UP International

UP International is a well-established importer operating in the European market for over 40 years. Specializing in toys and sports equipment, quality, service, customization, environment and safety are our certainties!

With our own office in Hong Kong, we offer the ability to track and control articles from design to production. This guarantees that all our products meet European standards and guidelines. That is also the reason that OEM is amongst the possibilities. In addition, as a participant in the BSCI and FTA program, we closely monitor the working conditions of our product locations.

You can rely on us, as in our products.

Our brands

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Air Magic

Air Magic is the new toy for everyone! Use it to impress everyone on the schoolyard and develop your own skills and tricks!

We developed Air Magic with the environment in mind this is why we use a lithium rechargeable battery. This makes sure you get to play with Air Magic for long sessions without losing power!

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Be surprised by our extensive range of high-quality products.

Educational wooden toys featuring fun illustrations, cheerful colours and a beautiful finish which gives the line a look all its own. Our wooden toys are instructive and contribute to children's motoric and creative development. Jouéco is available for children from 6 months to 3 years and older.

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Tack Pro

The youngest brand in our group. Tack pro is the new brand when it comes to dart blasters. 

With a wide choice of different models with various functions, the collection has expanded to 25 different blasters in a short time.

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From the latest trends to bouncy balls, you'll find it all in the Johntoy collection! 

All items in this collection can also be developed into tailor-made private labels. This will be in line with your corporate look and requirements.

Visit our showrooms

Rotterdam. You are always welcome to visit our showroom in Waddinxveen. Here, all our articles are conveniently displayed and we will be happy to discuss all options with you.

Hong Kong
. During your purchasing trips in Hong Kong, you are also welcome to visit our showroom there. Please make an appointment in advance.