UP International

With more than 45 years of experience, UP International has long been one of Europe's most versatile importers. UP specializes in the import of toys, gadgets and fun articles. In addition to setting up and distributing a number of unique brands, UP is strong in inventing, developing and rolling out unique products in vibrant designs. Thanks to our exclusive collaborations with various manufacturers, UP is the ideal partner for every tailor-made project.

UP also has the design expertise of Studio UP, where a team of designers work on the next-level toy experience on a daily basis. In short, UP International is the one-stop shop for the development of dynamic concepts for our customers from all over Europe.

UP International is your Trusted Partner in Tailord Concepts.

Our brands

Air Magic

Air Magic is the new toy for everyone! Use it to impress everyone on the schoolyard and develop your own skills and tricks!

We developed Air Magic with the environment in mind this is why we use a lithium rechargeable battery. This makes sure you get to play with Air Magic for long sessions without losing power!

Jouéco

Be surprised by our extensive range of high-quality products.

Educational wooden toys featuring fun illustrations, cheerful colours and a beautiful finish which gives the line a look all its own. Our wooden toys are instructive and contribute to children's motoric and creative development. Jouéco is available for children from 6 months to 3 years and older.

Tack Pro

The youngest brand in our group. Tack pro is the new brand when it comes to dart blasters.

With a wide choice of different models with various functions, the collection has expanded to 25 different blasters in a short time.

Johntoy

From the latest trends to bouncy balls, you'll find it all in the Johntoy collection!

All items in this collection can also be developed into tailor-made private labels. This will be in line with your corporate look and requirements.

Visit our showrooms

Rotterdam. You are always welcome to visit our showroom in Waddinxveen. Here, all our articles are conveniently displayed and we will be happy to discuss all options with you.

Hong Kong. During your purchasing trips in Hong Kong, you are also welcome to visit our showroom there. Please make an appointment in advance.

Co-creation

HKG -> RTM